Today, this product is rich, incomes era, customers will undoubtedly have an important say in who understand the customer, who has clients who retain customers, who is the winner. Therefore, how to develop customer relationships, enhance customer satisfaction is the key issue facing enterprises. But careful study of customer satisfaction, is a very complex issue, because it contains a variety of factors, such as product and service quality, the transaction process, the comfort level and consumer-related, time spent and exchanges made the efforts and so on. How can we get these factors can operate to control? This requires a CRM system. Baihui - Guangzhou agents Haisheng Information Technology Tel 020 -87590123 before 10 can also play 9 fold, as well as free use of the version of it! CRM is a set of advanced management ideas and techniques. For example, Baihui (www.baihui.com) CRM system, it is through human resources, business processes and expertise for effective integration, allows businesses to lower cost, more efficient to meet the needs of customers and build customer based marketing model from one based on the relationship between learning, so that companies can raise the greatest degree of customer satisfaction and loyalty, to restore the lost customers, retain existing customers, and constantly develop new customers, discover and firmly grasp can provide a maximum value of the customer base. First, customer care, maintaining the loyalty of existing customers to increase customer loyalty during the important thing is to focus on customer churn, and take measures to effectively reduce churn. Attracting a new customer is roughly equivalent to the cost of consuming five times to keep an existing customer. Research shows that: if a company is its customer churn rate reduced by 5%, it will increase its profits by 25% to 85%. Thus, the first advocate of customer relationship management is to keep existing customers and achieve repeat purchases from existing customers is the primary goal of the pursuit of business. Followed by the development of new markets and attract new customers. FIX CRM is customer care, customer retention tool. It will be delivered to customers corporate culture, telling every customer, said: "You are very important." With a reminder system that allows business people contact customers to understand the state;'ll remind salespeople what customers regularly visit; give customers the day of birthday congratulations messages or send text messages; send customers the latest product functions. Use FIX CRM can not only help you sort out customer information to improve efficiency, it is leaving your customers always feel the care, thereby improving customer loyalty. Second, fully integrated customer information, customer demand for the corresponding internal customer information was not comprehensive, unified cause many adverse consequences, such as customer information are missing, we can not fully control the customer's needs; another example of the same thing, different staff to customers argument is different, it will destroy the trust of customers. To avoid these situations, means that companies must establish a unified platform to manage customer information records, and to share information, so that each staff member is able to access for customers to a consistent, accurate information, know the status of the service performed. Enterprises through the implementation of FIX CRM, one can conduct a comprehensive customer information integration within the enterprise to achieve full sharing of information, which can guarantee to provide more rapid and thoughtful service, to attract and retain more customers; another , the CRM can help optimize business processes, no matter what route the customer to make any contact signals to enterprises, are able to make him feel like an old friend met, each sector enterprises are aware of the goals he sought to buy the habits, preferences and payment are most likely interested in new products, all customer information all in the hands of enterprises, which can be targeted to provide timely, thoughtful and satisfactory customer service, so that enterprises continue to benefit from. In short, through the introduction of information technology, the implementation of efficient CRM system that can help companies achieve one and interactive customer service, mass customization service, customer care and close contact with services to maximize customer value, streamline business processing and customer service to enhance customer relationship management and exchange in the true sense, it can help companies win more customers and retain the best customers, and win in an increasingly competitive environment.